Welcome to Bubi
I started Bubi because I could not find what I was looking for.
As a naturopath, I already knew what most parents have to figure out the hard way - that what touches your baby's skin matters more than most brands want to admit. So when my son was born and I started searching for baby clothes that were genuinely gentle, I knew exactly what I was looking for. No harsh chemicals, nothing that would irritate his skin.
Everything I found was either too expensive to justify, fell apart after a few washes, or both.
So I decided to make it myself.
Bubi is a small family business based in Melbourne. Every print is designed by my husband. Every fabric was chosen after testing over 20 different suppliers until we found one that met our standards. The result is baby clothes that are gentle on sensitive skin and durable enough to survive the Australian washing machine.
We are not a big brand. We are parents who built something we are genuinely proud of, for families like ours.
Thank you for being here. Every order means the world to us.
Organic Cotton
What touches your baby's skin matters more than most people realise.
Organic cotton is different - grown without harmful pesticides, processed without harsh chemicals, and naturally soft against newborn skin from day one.
Every Bubi organic cotton piece is made from 95% organic cotton and 5% spandex - soft, stretchy and made without harsh chemicals. It holds its shape and colour through wash after wash. Just reliable, trustworthy fabric your baby will live in.
Sustainability
We believe the best thing a baby brand can do for the planet is make clothes that last.
Fast fashion creates waste. Clothes that pill, fade or fall apart after a season end up in landfill - and parents have to start again. That is not good for anyone.
Bubi is built differently. We use organic cotton and bamboo viscose, made from fast-growing, renewable plants rather than plastic-based synthetics. We pack every order in recyclable materials. And we design every piece to last long enough to hand down to the next baby - because the most sustainable thing a baby garment can do is keep being worn.
Comfort First
A happy baby is a comfortable baby. It sounds simple but it shapes every decision we make.
Our fabrics are chosen for softness first - organic cotton and bamboo that feel gentle against newborn skin and do not irritate. Our designs are stretchy enough to move with your baby whether they are sleeping, crawling or wriggling through a nappy change. No scratchy seams. No stiff fabric. No labels that dig in.
Because when your baby is comfortable, everyone sleeps better.
Frequently Asked Questions
Why is Bubi unique?
Bubi started because I could not find baby clothes gentle enough for my son's sensitive skin that also lasted more than a few washes. Most baby clothes feel amazing in the shop and look worn out after a few washes. We wanted something better.
Our pieces are made from organic cotton, bamboo viscose and soft cotton - without harsh chemicals. The prints are designed by my husband here in Melbourne. You will not find them anywhere else. And the fabric holds its shape and softness wash after wash, which means it lasts long enough to hand down to the next baby.
That is what makes Bubi different. Not just what we say - what you will actually notice every time you wash it.
Why shop from us?
Because we are a small Australian family business that genuinely cares about what goes into every piece we make.
We use organic cotton and bamboo because they're soft and gentle on baby skin - not because it is a trend. We ship fast from Melbourne. We pack orders in recyclable materials. And if something is not right, we will sort it out - no runaround, no complicated process.
When you buy from Bubi you’re buying from the family who designed it, not a faceless warehouse.
Where do you ship?
We ship Australia-wide, to New Zealand, Canada and the US.
Australian orders ship via Australia Post - most arrive within 2-5 business days. International orders are shipped via Australia Post with estimated delivery times shown at checkout.
What are your shipment methods?
All Australian orders are shipped via Australia Post Standard Parcel Post with tracking included. Express shipping is available at checkout for $15.
All international orders are shipped via Australia Post. Tracking is included on all orders so you always know where your package is.
What is your return policy?
We want you to love your Bubi order. If something is not right, here is how returns work:
You have 14 days from the date of purchase to return any item. Items must be unworn, unwashed and in their original packaging with tags attached. Proof of purchase is required.
To start a return simply email us at hello@bubiau.com and we will take care of the rest.
What fabrics do you use?
We use organic cotton and bamboo viscose across most of our range, and soft cotton for our socks. Our organic cotton pieces are 95% organic cotton and 5% spandex, giving them a soft stretch that moves with your baby. Our bamboo pieces are made from viscose from bamboo - silky soft and breathable for warm Australian days. Everything is made without harsh chemicals.
Are your baby clothes safe for newborns?
Yes. Every Bubi piece is made from soft, gentle fabrics without harsh chemicals, and is comfortable on newborn skin from day one. Every baby is different, so if your little one has a skin condition, it’s worth checking with your GP.
Do your baby clothes pill after washing?
We worked hard on this - it was one of the main reasons I started Bubi. I was frustrated by bamboo and cotton baby clothes that pilled after just a few washes. We tested over 20 fabric suppliers before finding one that holds its softness and texture wash after wash. Machine wash cold on a gentle cycle and tumble dry low - that is all it needs.
How do I know what size to buy for my baby?
Check our size guide - it lists both Australian sizing and measurements in centimetres and kilograms so you can find the right fit without guessing. If your baby is between sizes, size up. Our fabrics have a gentle stretch so slightly larger fits comfortably without being baggy.
Are your designs unisex?
Yes - all of our prints were designed with unisex wear in mind. They work beautifully as baby boy clothes or baby girl clothes and are perfect for hand-me-downs or gifts when you do not know the gender yet. We tag some colours under boys or girls to make searching easier but every design works for any baby.
Do you have organic baby onesies with zips?
Yes. Our organic cotton zip onesies have a two-way zip that opens from the bottom for easy nappy changes without fully undressing your baby. They also have a zip guard at the neck to protect baby's skin and fold-over cuffs on both hands and feet for scratch protection and a little extra length as your baby grows.
Do you sell baby sleeping bags?
Yes. We have two baby sleeping bags - one in organic cotton and one in bamboo viscose. Both feature a two-way zip for easy nappy changes at night without removing your baby from the bag. A wearable sleeping bag removes the need for loose blankets in the cot, which Red Nose Australia recommends avoiding for safe sleep.
How fast will my order arrive?
Most Australian orders arrive within 2-5 business days via Australia Post Standard Parcel Post. Express shipping is available at checkout for $15 if you need it sooner. We aim to process and dispatch all orders ships in under 24 hours from our Melbourne warehouse.
Are your baby clothes Australian made?
Bubi is an Australian-owned and Melbourne-designed brand. Our prints are created by my husband here in Melbourne and every design decision is made in Australia. Our garments are manufactured in China by a supplier we spent a long time vetting - one that meets our quality standards and produces fabric that genuinely holds up. We are transparent about this because we believe honesty builds trust.
Thank You
Every order we receive is from a real parent who chose to trust us with their baby. That is not something we take lightly.
Bubi is a small family business. When you shop with us you are directly supporting the people who designed, tested and poured everything into making these clothes as good as they can be.
So from our family to yours - thank you.
We hope your baby loves wearing Bubi as much as we loved making it.
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