Privacy policy

Privacy Policy

Last updated: 3 May 2026

This Privacy Policy explains how BUBI AU PTY LTD (ABN 85 673 575 552) - referred to as "Bubi", "we", "us", or "our" - collects, uses, stores, and shares your personal information when you visit www.bubi.com.au, place an order, sign up for our emails, or get in touch with us.

We're based in Caulfield South, Victoria, and we comply with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

By using our website or buying from us, you agree to the practices described below. If you don't agree, please don't use the site.

Updates to this policy

We may update this policy from time to time. The "Last updated" date at the top will always show when changes were made. If we make a significant change, we'll let you know - by email or with a notice on the site.

What we collect

Information you give us

  • Contact details: name, email address, phone number, postal address
  • Order details: billing and shipping addresses, items purchased
  • Payment information: handled directly by our payment processors - we don't see or store your full card details
  • Account details: if you create an account, your login information
  • Customer service messages, product reviews, and survey responses

Information collected automatically

  • Device and browser type, operating system, IP address
  • Pages viewed, time on site, links clicked
  • Referring website
  • Cookies and similar tracking technologies

Information from third parties

  • Marketing and analytics platforms (such as Meta, Google, TikTok)
  • Payment and fraud-prevention services
  • Shipping and logistics providers

How we use your information

We use your personal information to:

  • Process and fulfil your order, including shipping and returns
  • Send order confirmations, shipping updates, and customer service replies
  • Send marketing emails and SMS - only if you've opted in, and you can unsubscribe any time
  • Improve our products, website, and customer experience
  • Personalise the shopping experience and show relevant ads
  • Detect, prevent, and respond to fraud or misuse of the site
  • Meet our legal, accounting, and tax obligations

Cookies and tracking

We use cookies and similar technologies to help the site work properly, remember your preferences, measure performance, and show relevant ads on platforms like Meta, Google, and TikTok.

You can manage or block cookies through your browser settings. Blocking some cookies may affect site features.

Who we share your information with

We only share your information with parties that help us run Bubi, or where the law requires it. These include:

  • Shopify - our ecommerce platform
  • Klaviyo - our email marketing platform
  • Meta, Google, and TikTok - for advertising and analytics
  • Judge.me - for product reviews
  • Payment processors - to securely handle payments
  • Shipping carriers - to deliver your order
  • Professional advisers - accountants, lawyers, and similar, when needed
  • Authorities - when we're required to comply with a court order, subpoena, or other legal obligation

We don't sell your personal information.

Where your data is stored

Some of our service providers (including Shopify and Klaviyo) are based overseas, which means your personal information may be stored or processed outside Australia - including in the United States. We take reasonable steps to ensure these providers handle your data in line with the Australian Privacy Principles.

How long we keep your data

We keep personal information only for as long as we need to - for example, to fulfil your order, comply with tax law, or respond to a query. When we no longer need it, we delete or anonymise it.

Your rights under Australian privacy law

Under the Privacy Act 1988 and the Australian Privacy Principles, you have the right to:

  • Ask what personal information we hold about you
  • Request a correction if it's inaccurate or out of date
  • Ask us to delete your information (where we aren't legally required to keep it)
  • Withdraw consent to marketing at any time
  • Make a complaint about how we've handled your data

To exercise any of these rights, email hello@bubiau.com.

Marketing opt-out

You can unsubscribe from our marketing emails at any time using the unsubscribe link in every email. To opt out of SMS marketing, reply STOP to any message. Even if you opt out of marketing, we may still send transactional messages - like order confirmations and shipping updates.

Children's privacy

Our products are made for babies and toddlers, but our website and services are intended for adults. We don't knowingly collect personal information from anyone under the age of 16. If you believe we've collected information from a child, please email hello@bubiau.com and we'll delete it.

Security

We use reasonable technical and organisational measures to protect your personal information — including secure hosting through Shopify, encrypted payment processing, and access controls. No online system is 100% secure, but we work hard to keep your data safe. If we ever became aware of a data breach that posed a serious risk to you, we'd notify you and the OAIC as required under the Notifiable Data Breaches scheme.

Third-party links

Our site may link to other websites - for example, social platforms or partner brands. We're not responsible for their privacy practices. Please read their privacy policies before using them.

Complaints

If you have a concern about how we've handled your personal information, please email hello@bubiau.com first so we can try to resolve it.

If you're not satisfied with our response, you can lodge a complaint with the Office of the Australian Information Commissioner (OAIC):

Contact us

For questions about this policy, or to exercise any of your rights:

BUBI AU PTY LTD ABN 85 673 575 552 Caulfield South, Victoria, Australia hello@bubiau.com